I have been blogging and producing content for work in the past few years.
Some of the highlights are the posts on Ericsson’s Industrial Cloud group over at LinkedIn. There is a blog post I wrote on the massive growth in data being stored in the Cloud and what Ericsson can do to help.
And there are a few videos floating around of me talking at conferences like this one on the economics of NFV at the OpenStack summit in Paris.
Blogging for work is a bit different, and not just because of the longer review process, and the nit picking over your grammar, spelling and punctuation. You need to have a much clearer idea of why you are writing, what it is for, how it will help people, and what you want them to get from the post. There isn’t time for random nonsense (like I can put here). And you need to make sure that the material should tie into everything else that is being published on the topic.
It ads a considerable amount of effort to the process. And certainly robs it of the spontaneity that personal blogging has!